Music in Advertising : Commercial Sounds in Media Communication and Other Settings

SUMARIO. Music for commercial purposes ; Nicolai Graakjær and Christian Jantzen / Mapping research on music in TV commercials ; Nicolai Graakjær and Christian Jantzen / Music in TV commercials : formats, frequencies, and tendencies ; Nicolai Graakjær / Making sense of music in advertising research : an interpretive model of the interaction between music and image ; Matthias Bode / The JYSK jingle : on the use of pre-existing music as a musical brand ; Nicolai Graakjær / Music videos and TV commercials : similarities and differences ; Erkki Pekkilä / On the commercialization of Shostakovich's 'Waltz no. 2' : a case study of textual, contextual and intertextual meaning of music ; Anders Bonde / Relevant / but for whom? On the commercial (ab)use of music on television ; Nicolai Graakjær and Christian Jantzen / Watch this! Yearn for that! Stay tuned! : the use of channel music as a promotional tool in television programming ; Nicolai Graakjær and Christian Jantzen / Functions of sound in Web advertising ; Iben Jessen and Nicolai Graakjær / The soundtrack of sales : music in Swedish radio commercials ; Alf Björnberg / Music for shopping : supplementary sounds of consumption ; Nicolai Graakjær and Christian Jantzen / Producing corporate sounds : an interview with Karsten Kjems and Søren Holme on sonic branding ; Nicolai Graakjær and Christian Jantzen / The musical ready-made : on the ontology of music and musical structures in film : a preliminary study ; Martin Knakkergaard.