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Analyzing Music in TV Commercials : Television Commercials and Consumer Choice

Ficha básica

Autores: 
Graakjær, Nicolai Jørgensgaard
Lugar de edición: 
Nueva York
Editorial: 
Routledge
Año de edición: 
2015
Colección y número: 
Routledge interpretive marketing research, 20
ISBN: 
9781138781085, 1138781088, 9781315770277, 131577027X
Idioma: 
inglés
Número de páginas: 
172

Clasificación temática

Clasificación temática: 
Música para publicidad
Análisis audiovisual
Música para TV
Teoría y estètica

Otros campos

Descripción: 

SUMARIO. Transtextuality : preexisting and original music / Marketing : music and products / Settings : television, Web, and stores / Musical signification / Musical structures / Musical functions / Conclusion.

Textos portada y contraportada: 

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music 'outside' the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.