Writing Music for Commercials : Television, Radio, and New Media

SUMARIO. Preface // Acknowledgments // Introduction // 1: Advertising agency and process structure / 2: Composing for television and radio commercials versus composing for films / 3: Musical skills (approaching composition for commercials) / 4: Analyzing commercials (from a musical viewpoint) / 5: Underscoring (compositional techniques) / 6: Arranging and orchestration concepts (including sound effects and sound design) / 7: Jingle writing / 8: Composing music for radio commercials / 9: Corporate videos and infomercials (long-form commercials) / 10: Theatrical trailer music (motion picture trailer music) / 11: Video game music / 12: Internet commercials, website music, and made-for-the-Internet video programs / 13: Business of commercials / 14: Conclusion // Index // About the author.