Hit Brands : How Music Builds Value For The World's Smartest Brands
Ficha básica
Autores:
Jackson, Daniel M.
Lugar de edición:
Houndmills
Editorial:
Palgrave Macmillan
Año de edición:
2013
ISBN:
1137271477, 9781137271471
Idioma:
inglés
Número de páginas:
ix, 201
Clasificación temática
Clasificación temática:
Otros campos
Descripción:
SUMARIO. The history of music and brand relationships / Music as identity / Case studies for music as identity / Music as engagement / Case studies for music as engagement / Music as currency / Case studies for music as currency / The future.
Textos portada y contraportada:
In this definitive guide to how brands harness the power of music to drive business, three leading industry experts show you how to create and execute successful music strategies with lasting impact.