As Heard On TV : Popular Music In Advertising

SUMARIO. General Editor's Preface // Acknowledgements // Introduction // 1. As Heard on TV: The Marriage of Popular Music and Advertising -- Art versus Commerce, Revisited -- The Evolution of Music in Advertising / 2. Selling Revolution: The Role of Authorship in Music Licensing -- Authorship and Copyright -- ¿Revolution¿ Rights -- The Wake of a Cultural Zeitgeist / 3. Commercial Art: Advertising as an Artistic Vehicle for Music Placement --Advertising as Art -- Volkswagen and Nick Drake -- Artists in Advertising -- Straddling Culture and Commerce -- A Prettier World: But at What Cost? / 4. ¿The New Radio¿: Music Licensing as a Response to Industry Woe -- Industrial Context and the Production of Culture -- Media Deregulation -- The Digital Revolution -- Weighing Evils: Major Labels and MTV versus Advertising -- Pros and Cons of Licensing as an Alternative / 5. In Perfect Harmony: Popular Music and Cola Advertising -- Bands for Brands -- Cola and Music Duets -- Casting Doubt on the Perfect Harmony -- Cola's Strategic Capture of Music Culture -- Inextricable Links / 6. Taming Rebellion: Advertising's Control over Meaning-- A Lust for Cruises and Fortunate Jeans -- Manipulating Audience Meaning -- This Music Was Brought To You By A Corporate Sponsor / 7. Negotiating the Future of Popular Music in Advertising -- Independents at the Crux -- Mediating Variables Matter -- Reaching Compromises -- Culture versus Commerce: a Dated Debate? // Appendix // Informants // About the Informants // About the Articles // Bibliography // Index